What is segmentation?
Segmentation in terms of film, means the
film is aimed at an audience but that audience is split into small bits.
How can it be applied? give 1-2
examples of techniques used within both film posters for 'Rollin with the
nines'.
The first film poster that I analyzed was
different from the second. The difference was that the first one had a woman in
it, but the second one did not. It terms of audience segmentation, the first
poster I would say is aimed at both male and females because of the heroine
used within the first poster. The second one gives the impression that it is a
male lead movie therefore appealing to a male audience.
Why is it used?
It is used to attract more than one
specific type of audience.
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