Morvelisa Lesson 8

What is segmentation?

Segmentation in terms of film, means the film is aimed at an audience but that audience is split into small bits.

How can it be applied? give 1-2 examples of techniques used within both film posters for 'Rollin with the nines'.

The first film poster that I analyzed was different from the second. The difference was that the first one had a woman in it, but the second one did not. It terms of audience segmentation, the first poster I would say is aimed at both male and females because of the heroine used within the first poster. The second one gives the impression that it is a male lead movie therefore appealing to a male audience.

 Why is it used?

It is used to attract more than one specific type of audience.

Dave's Lesson Sound Envelope

Sound envelope, in musical sound, the attack, sustain, and decay of a sound. Attack transients consist of changes occurring before the sound reaches its steady-state intensity. Sustain refers to the steady state of a sound at its maximum intensity, and decay is the rate at which it fades to silence. Every musical instrument has its characteristic attack, sustain, and decay pattern. Attack transients are very complex and difficult to characterize because of the speed with which the character of the sound changes in its first few milliseconds.

A: Attack

D: Decay

S: Sustain

R: Release

Sounds with short attacks (sounds that are struck or plucked): 

Drums, most percussion instruments such as piano, tambourine etc.

Long sustain: Horror movies to create a tense atmosphere, sad romantic movies to create either a moment of happiness or moment of sadness

Sounds with long attacks: 
Cars, motorcycle etc.

Examples of where you might use these sounds: 
Strings or piano for horror films to create a tense feeling, strings for a romance movie, drums for a fast paced scene.

Car Chase scene will have 

Audience Profile

Name: Nathan

Age: 37

Gender: Male

Ethnicity: White British

                                   

Educational background: PhD in Mathematics

Location: Maldives

Marital Status: Single

Occupation: Mathematics professor at Harvard University

Income: $5000 per month

Favourite TV programme: Countdown

Demographic: He is a Professional, therefore he would be class A

Religion: Christianity

Interests: Puzzles, Socialising

Nationality: British Citizen





Name: Martin

Age: 28

Gender: Male

Ethnicity: African American

Educational background: Cambridge University

Location: New York City

Marital Status: Single

Occupation: Computer programming

Income: $500 per month

Favourite TV programme: Gadget Show

Demographic: Working Class

Religion: N/A

Interests: Music, video games, and computer programming

Nationality: British Citizen

The lift Independent Research

The lift 

Synopsis

Director Marc Isaacs install himself in the lift of a typical english tower. People start talking to him and we discover their lives. 

Short Biography
Born very near the location of his first film, "Lift", in London's East End, Marc Isaacs began working on documentary films as an Assistant Producer in 1995. After gaining experience on some of Channel 4's and the BBC's most prized documentary strands, he assisted Pavel Pawlikowski on Twockers and the award winning Last Resort. 
After completing "Lift" in 2001, Marc directed "Lifters", two further documentaries for the BBC about the sub-culture of shoplifting, both of which were nominated for a BAFTA Craft Award in the UK. His documentary film Travellers, completed in 2002 premiered at the Krakow International Film Festival in June 2003 and was funded by Channel 4.
"Travellers" was then followed by "Calais: The Last Border" (2003) which made for BBC2 and premiered at the Sheffield International Documentary Festival. 
The movie offers an original view of England from across the Channel. 
"Calais: The Last Border" is the Winner of the Best Documentary Award – Brittspotting, Berlin, 2004 & Winner Best Documentary Berwick Film Festival 2005.
"Someday my Prince Will Come" (2005) Made for Channel 4, premiered at DocHouse, followed by "Philip and His Seven Wives" (2005/6), a  film for the BBC’s prestigious Storyville strand tells the fascinating story of a former Rabbi’s attempt to create a new Godly family. Winner Warsaw Jewish Film Festival 2006. 
His most recent film "All White in Barking" premiered & participated at the "Joris Ivens" competition at IDFA 2007.
Marc is a visiting tutor at the NFTS (UK National film and television school).
Findings
The Lift  was the first documentary directed by Marc Isaacs. The documentary has been released all over the world including Bosnia and Herzegovina at the Sarajevo Film Festival August 2003, two years after it was released in the United Kingdom, it was also released two years after in countries such as; USA, Germany, Belgium, Australia and Italy, Czech Republic, Holland and France received it a year later, and Canada released the film in 2010 a whole 9 years after the release date. Marc did later receive an award for Best New Director at BAFTA TV awards ceremony for the documentary.

Audience

I would say this documentary is aimed at young adults who are looking for a flat or place to live in. The reason why i say this, is because the documentary shows how people interact with strangers or residents who live close to each other

Research findings for questionnaire
The answers that i received for the questionnaire were all different but one. The question that received the same answer was " Do you or do you not watch documentaries?", and the answer was "NO". The reasons however were different. Most were "because it's boring", "i just don't like them" and