Summary Of Scarface: Target Audience

Scarface's target audience in my opinion is 18 and over. The reason why i say this is because of the level of violence, the adult themes and language. The violence is all the way throughout the film and is not for the feint hearted, there are adult themes such nudity and excessive drug use. The language alone tells you that it's an 18 and over movie because it is very much explicit.

In relation to the film poster, The audience has been targeted through the poster by using subtle messages towards the audience, such as the name of the main actor (as he was then famous for acting as Michael Corleone in ‘The Godfather”), the use of black and white and red. The black could symbolise AL’s dark side in the movie and the white could be interpreted as his good side.

In the poster AL is on the white side and it seems as though he is slowly going into to the darker side. The release date of the film is quite important as it will prepare the audience as for when it is coming out, without it people will not think much about the movie. 

However with it, people will continuously think about the film because they know it is being released soon. The image used is of Al Pacino, as Tony Montana, posing with a gun. This simple, yet powerful, image conveys a message of seriousness and violence, denoted by the gun he is holding and his facial expression. Usually a film poster will also include a background image, however this poster was designed so that the black and white colours contrast each other and make both sides stand out next to each other; along with the image and red text. 

Morvelisa Lesson 8

What is segmentation?

Segmentation in terms of film, means the film is aimed at an audience but that audience is split into small bits.

How can it be applied? give 1-2 examples of techniques used within both film posters for 'Rollin with the nines'.

The first film poster that I analyzed was different from the second. The difference was that the first one had a woman in it, but the second one did not. It terms of audience segmentation, the first poster I would say is aimed at both male and females because of the heroine used within the first poster. The second one gives the impression that it is a male lead movie therefore appealing to a male audience.

 Why is it used?

It is used to attract more than one specific type of audience.

Dave's Lesson Sound Envelope

Sound envelope, in musical sound, the attack, sustain, and decay of a sound. Attack transients consist of changes occurring before the sound reaches its steady-state intensity. Sustain refers to the steady state of a sound at its maximum intensity, and decay is the rate at which it fades to silence. Every musical instrument has its characteristic attack, sustain, and decay pattern. Attack transients are very complex and difficult to characterize because of the speed with which the character of the sound changes in its first few milliseconds.

A: Attack

D: Decay

S: Sustain

R: Release

Sounds with short attacks (sounds that are struck or plucked): 

Drums, most percussion instruments such as piano, tambourine etc.

Long sustain: Horror movies to create a tense atmosphere, sad romantic movies to create either a moment of happiness or moment of sadness

Sounds with long attacks: 
Cars, motorcycle etc.

Examples of where you might use these sounds: 
Strings or piano for horror films to create a tense feeling, strings for a romance movie, drums for a fast paced scene.

Car Chase scene will have 

Audience Profile

Name: Nathan

Age: 37

Gender: Male

Ethnicity: White British

                                   

Educational background: PhD in Mathematics

Location: Maldives

Marital Status: Single

Occupation: Mathematics professor at Harvard University

Income: $5000 per month

Favourite TV programme: Countdown

Demographic: He is a Professional, therefore he would be class A

Religion: Christianity

Interests: Puzzles, Socialising

Nationality: British Citizen





Name: Martin

Age: 28

Gender: Male

Ethnicity: African American

Educational background: Cambridge University

Location: New York City

Marital Status: Single

Occupation: Computer programming

Income: $500 per month

Favourite TV programme: Gadget Show

Demographic: Working Class

Religion: N/A

Interests: Music, video games, and computer programming

Nationality: British Citizen

The lift Independent Research

The lift 

Synopsis

Director Marc Isaacs install himself in the lift of a typical english tower. People start talking to him and we discover their lives. 

Short Biography
Born very near the location of his first film, "Lift", in London's East End, Marc Isaacs began working on documentary films as an Assistant Producer in 1995. After gaining experience on some of Channel 4's and the BBC's most prized documentary strands, he assisted Pavel Pawlikowski on Twockers and the award winning Last Resort. 
After completing "Lift" in 2001, Marc directed "Lifters", two further documentaries for the BBC about the sub-culture of shoplifting, both of which were nominated for a BAFTA Craft Award in the UK. His documentary film Travellers, completed in 2002 premiered at the Krakow International Film Festival in June 2003 and was funded by Channel 4.
"Travellers" was then followed by "Calais: The Last Border" (2003) which made for BBC2 and premiered at the Sheffield International Documentary Festival. 
The movie offers an original view of England from across the Channel. 
"Calais: The Last Border" is the Winner of the Best Documentary Award – Brittspotting, Berlin, 2004 & Winner Best Documentary Berwick Film Festival 2005.
"Someday my Prince Will Come" (2005) Made for Channel 4, premiered at DocHouse, followed by "Philip and His Seven Wives" (2005/6), a  film for the BBC’s prestigious Storyville strand tells the fascinating story of a former Rabbi’s attempt to create a new Godly family. Winner Warsaw Jewish Film Festival 2006. 
His most recent film "All White in Barking" premiered & participated at the "Joris Ivens" competition at IDFA 2007.
Marc is a visiting tutor at the NFTS (UK National film and television school).
Findings
The Lift  was the first documentary directed by Marc Isaacs. The documentary has been released all over the world including Bosnia and Herzegovina at the Sarajevo Film Festival August 2003, two years after it was released in the United Kingdom, it was also released two years after in countries such as; USA, Germany, Belgium, Australia and Italy, Czech Republic, Holland and France received it a year later, and Canada released the film in 2010 a whole 9 years after the release date. Marc did later receive an award for Best New Director at BAFTA TV awards ceremony for the documentary.

Audience

I would say this documentary is aimed at young adults who are looking for a flat or place to live in. The reason why i say this, is because the documentary shows how people interact with strangers or residents who live close to each other

Research findings for questionnaire
The answers that i received for the questionnaire were all different but one. The question that received the same answer was " Do you or do you not watch documentaries?", and the answer was "NO". The reasons however were different. Most were "because it's boring", "i just don't like them" and

Morvelisa Lesson 2 Bowling for Columbine audience

Audience research for ‘Bowling for Columbine’

How much did the film make at the box office?
 - How do you feel the issue (s) it addresses may have impacted on the above?
 - Find an interview with Michael Moore about the film, and use some quotes that identify his own ideology on the topics involved.
 - Watch the trailer, and identify who it seems to be being targeted at and why?
 - Does Michael Moore's other films also give clues as to whom his films are targeted at? 
 - Watch a couple of trailers from some of his other films, and reference the titles.

I would say the documentary it was targeted at Americans who are concerned about violence but don’t have any clear ideas of what causes it or what to do about it. Beyond that, I would say that it targets young adults more than those more mature. Of course this doesn’t mean more mature viewers don’t watch it or like it. But its seems to me that the techniques are the type of thing to grab the attention of somebody who has a short attention span and limited life experience. It’s entertaining more than it is enlightening or instructive.

Moore attempts to capture his audience by using humour. For example, near the beginning of the documentary there is a clip from comedian Chris Rock talking about guns. It was a clip from one of his stand up comedy shows, and by showing this clip he managed to capture the audience’s attention through the use a comedic celebrity. Moore also used animated video to capture his audience as well, but the video was informative at the same time.

Of course it does bring out some interesting people and facts. Something that struck me deeply was the ambush interview with Charlton Heston, who was suffering the early effects of Alzheimer’s disease at the time. Moore pretended to be a “fan” and then asked Heston a number of questions he could not answer due to his mental condition. It isn’t fair, but to Moore it was a dramatic way of making some kind of point; but I fail to see what it was.  After all, you can’t expect a man suffering from dementia to explain what he did when he was in full possession of his faculties. In fact, Moore’s portrayal was demeaning. Whether or not I agree with Heston’s positions, I don’t like to see an ailing person exploited. Of course the young folks who don’t remember Heston when he was well, or who have no experience yet with ailing elderly relatives, won’t see this. Whatever high ground Moore may think he has due to his opposition to violence is lessened by his disrespect for human beings. As you see, I regard this film as interesting but morally impressive.

Michael Moore did an interview with Cynthia Fuchs titled “I want to see change in my Lifetime”

In this interview Michael Moore shows how he truly feels about gun violence.

Cynthia Fuchs: Bowling for Columbine argues that extreme acts of violence, for example, the Littleton shootings or the, are less deviant than they are produced by a culture based on fear. Can you say more about how you see that relationship, between violence and fear?
Michael Moore: I think that there's something in the American psyche, it's almost this kind of right or privilege, this sense of entitlement, to resolve our conflicts with violence. There's arrogance to that concept if you think about it. To actually have to sit down and talk, to listen, to compromise, that's hard work. To go for the gun, that's the cowardly act. My question is, why do we believe that way and other cultures don't? And I think it's because we do not feel a collective responsibility for each other. And we punish you if you end up as one of the have-nots, instead of embracing or helping you. A country that will still not, to this day, put into law that a child has the right to a doctor: we won't even say that our own children has the right to a doctor.It's why a lot of the world is pretty frightened of us, because they see how we treat each other. "Jeez, if they do that to their own, what will they do to us?".

Box Office

Budget:

 $4,000,000 (estimated)

Opening Weekend:

 $6,738 (Hong Kong) (6 June 2003)

Gross:

 $312,914 (Brazil) (20 June 2003)