In relation to the film poster, The audience has been targeted through the poster by using subtle messages towards the audience, such as the name of the main actor (as he was then famous for acting as Michael Corleone in ‘The Godfather”), the use of black and white and red. The black could symbolise AL’s dark side in the movie and the white could be interpreted as his good side.
In the poster AL is on the white side and it seems as though he is slowly going into to the darker side. The release date of the film is quite important as it will prepare the audience as for when it is coming out, without it people will not think much about the movie.
However with it, people will continuously think about the film because they know it is being released soon. The image used is of Al Pacino, as Tony Montana, posing with a gun. This simple, yet powerful, image conveys a message of seriousness and violence, denoted by the gun he is holding and his facial expression. Usually a film poster will also include a background image, however this poster was designed so that the black and white colours contrast each other and make both sides stand out next to each other; along with the image and red text.